6.30pm for a 7pm start, September 19th August 2011.
Seminar Room, RMIT Carlton Library
Building 94, Level 3
23 Cardigan St. Carlton
Doctrine 2, by Phil Brown
We look at version 2 of Doctrine. Doctrine is an object relational mapper (ORM) for PHP that sits on top of a powerful database abstraction layer (DBAL). One of its key features is the option to write database queries in a proprietary object oriented SQL dialect called Doctrine Query Language (DQL), inspired by Hibernates HQL. This provides developers with a powerful alternative to SQL that maintains flexibility without requiring unnecessary code duplication.
Phil is the Senior Developer at Open Universities.
Online Marketing 101, by Graeme Bryan
Every entity that makes a trade could use a marketing plan. Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. Online marketing is marketing over the internet.
I will cover basic marketing theory and then describe traditional marketing and relate these methods to the online world. I will spend more time on marketing through social networking sites particularly FaceBook. SEO needs a topic of its own so it is mentioned but not covered well.
Graeme Bryan has a Bachelors Degree in Commerce and another one in Science. He has worked at multiple marketing companies and as a web developer. He is now founder of a new business called Webbinago to specialise in management of online presence.
We head to the Lincoln Hotel (Crn Queensberry St) at about 9pm for drinks and socialising.